Life Is Networking – Like It Or Not

“Sometimes, idealistic people are put off the whole business of networking as something tainted by flattery and the pursuit of selfish advantage. But virtue in obscurity is rewarded only in Heaven. To succeed in this world you have to be known to people.” – Sonia Sotomayor

Some people believe in taking a gift, such as a book, a report, some research or chocolates along to a meeting. That is cool. However, the greatest gift you can give someone is to ask for their advice, actively listen and take it on board, says Dexter Cousins of

In a sales training a long time ago I was told that networking is more about what you can offer the other person, not what they can do for you. It may be the best piece of “sales” advice I ever received. I was selling Cutco at the time, the worlds best cutlery. Even if you don’t like their products…they really are the best… I still have mine… you can’t argue wth the success of their sister sales company Vector Marketing.

How Can I Help You?

When you are genuinely interested in another person – their goals, their dreams, what scares them, what they do now, what they want to do someday – and you remember what they are telling you…that’s the important bit…you are then able to connect two people, or a group of people, later, to help them achieve their goals.

That One Guy That Did That One Thing…Remember?

Above I mentioned that the important bit of networking is actually remembering what a person is telling you. How you can help them? How might they be able to help you someday in the future? This is where I suggest putting technology to work for you. Your cell phone has the ability to store a tremendous amount of information. I have over 3000 contacts in my iPhone from all over the world, from close friends to people I’ve met on airplanes.

Say you have met a nice fella on a plane. You’ve traded stories. You’ve learned a lot about each other in 3-4 hours of banter. But what good was that interaction, other than passing the time, if you can’t connect with that person in the future?

If You Only Remember Two Things From This Post

First, you can’t be afraid to ask people for their information. Almost everyone will give you at least their email if you ask in an I-swear-I-am-not-a-stalker-or-axe-murderer kind of way.

Secondly, and just as important….don’t just save that person in your phone as “Joe 555-555-5555”. 6 months from now you will have no idea who Joe was.  I suggest you save it as “Joe – Flight to San Jose – April 17 – Lives in Philly, PA – Moving to Costa Rica Someday – Loves Hiking – Retiring Soon – IT Professional”.

See the difference?

Now all of that information is searchable. The next time you are at a dinner party and someone mentions needing an IT guy, or you find yourself in Pennsylvania, you know somebody.

Fun Fact: This is Joe. I just met him today, April 26th 2017, on the flight from Charlotte to San Jose, Costa Rica…and he really is from Pennsylvania.

Joe Picture

The Moral of This Story

The bottom line here is that you don’t have to go to mind numbing “networking events”. I would rather gouge my eyes out with a rusty spoon. You can be networking all day, every day. It can be a natural part of your life. But you have to be curious, you have to ask questions, and you have to listen. You have to go into every conversation with focus. Focus on the other person. It’s simple, it isn’t a “job”, and it’s the easiest way to help your friends, family and business associates get further ahead. And history would dictate that helping your friends, family and associates achieve more, will help you achieve more as well.

And if you need an IT guy from Pennsylvania… I know a guy.


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